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Blogging

Revealed: My Business Expenses as a Blogger in Malaysia

How much do you think professional bloggers in Malaysia spend to maintain their website and work? Go on, take a guess.

I don’t know about the rest, but for me, the amout is RM1.1k per month on average.

How did I get that figure? Well, I know that I’ve spent RM56,438.67 in Business expenses from June 2015 until the time of writing (September 2019).

expenses blogger in malaysia

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6 Personal Finance Blog Ideas, Absolutely Free for You to Take

Fact: I started Ringgit Oh Ringgit blog because the content I wanted to read did not exist.

What I mean by that is I wanted to read personal finance content that is:

  • Preferably Malaysia-specific 
  • Relatable – I want to read a person’s POV, not a company. I want to see personality!
  • Not too jargon-heavy – that eliminates a lot of articles that appear on The Edge and stuff
  • Not too ‘sales-y’ – we can tell when you’re pushing a credit card, loan, etc on us you know
  • Not too generic – It’s important to save money, they said, without telling you how
  • Not too ‘advice-y’ – Some of the materials can be really condescending

It turns out that many of you felt the same way, judging by the way Ringgit Oh Ringgit took off. I honestly didn’t expect it. I was so shocked, I wrote this article:[PERSONAL] What It’s Like to be a Personal Finance Blogger in Malaysia

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4 Things I Learned After Getting Paid for Influencer Services in Malaysia

Since I started Ringgit Oh Ringgit, I’ve been lucky enough to be approached by brands that want to work with me. I’ve done sponsored content for at least 10 companies now, including some pretty big names in the financial space.

Like I mentioned in my What It’s Like to be a Personal Finance Blogger in Malaysia article, I didn’t set out wanting to be a ‘KOL’ (key opinion leader), or an influencer of any kind. In fact, hearing people calling me a KOL/influencer is still weird.

It only sunk in after a friend sat me down and berated the shit out of me. Thanks friend for the tough love approach, I appreciate it, even if you did call me some unprintable words.

So with that in mind, I thought it would be fun to write about my experience so far, and a little bit about influencers in Malaysia. Here are some things I learned.

#1 – Influencers sell attention, a high-value commodity

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[PERSONAL] What It’s Like to be a Personal Finance Blogger in Malaysia

This whole blogging thing. It wasn’t intentional. I mean, it was, the whole writing part was. But the recognition that comes with it, the knowledge that what I write and say has some form of influence… that part wasn’t intentional at all. Truthfully I’m still shocked by this blog’s success. The total number of visits crossed the one million mark recently. One million!

personal finaance blogger
As of August 2018

Here are some personal thoughts, observations and reflections on being a personal finance blogger in Malaysia.

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[SPONSORED] How to Create a Blog that Doesn’t Suck & Generates Income

According to a website report, Ringgit Oh Ringgit blog is A- grade, or ‘very good’. I have As for SEO, Usability, Social and Security aspects. Only Performance aspect is not great, but that’s because my page size is big (due to the ads).

At the time of writing, Ringgit Oh Ringgit has been around for 2.5 years, more or less. Figuring out how to create a blog in the beginning was hard; I just wanted to write shit, and I didn’t know there are many other aspects I have to know and consider.

As I was adamant to generate income from this hobby, I had no choice but to learn as I go along. Here are some things I wish I knew earlier. This article is for you fellow bloggers and companies doing content marketing as a lead generation strategy.

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Case Study: My Blog’s Digital Marketing Strategy

Back in college/uni, I studied communications. That’s how I learned the fundamentals of content creation, ie delivering the message in a way that is suitable for the target audience. Freelance corporate writing work remains my main income channel.

That specialisation got me jobs, but the money only started growing as I learned how to sell myself and my services via digital marketing. Every cent I threw in digital marketing got me at least 10x return on investment. All that effort to self-learn digital marketing is worth it. 

This post is a case study on Ringgit Oh Ringgit’s blog digital marketing strategy, including what works and what I still have to improve on. I figure this information might be useful for freelancers and small businesses looking to explore content marketing as your primary digital marketing strategy.

After all, I don’t think you see that many case studies from Malaysia-based content creators.

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The Exact Steps I Use to Earn Money from Blogging

Earn Money from Blogging

Developing Ringgit Oh Ringgit from scratch is truly one of the most fulfulling things I’ve ever done. Since its inception less than 2 years ago, I’ve made thousands in passive income.

Teaser proof to get you excited about the income potential – shared the below on Twitter. This is just from one source of affiliate marketing: referral from Shopback.

And here’s my screenshot from Google Adsense (taken on 15 August 2017):

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