[SPONSORED] Investment-Linked Products, As Explained By the CEO of Life Insurance Association of Malaysia

As part of an outreach campaign, members of the financial media – including personal finance bloggers like yours truly – were invited to the office of Life Insurance Association Malaysia and treated to a first-hand presentation of the latest update within the investment-linked products industry.

Even the CEO of Life Insurance Association of Malaysia (or LIAM for short), Mark O’Dell attended the meeting. He’s like the top boss in the insurance industry. His background is very, very impressive. Happy to report he was approachable in person.

investment linked product

Let me share with you how LIAM explains investment-linked products. It’s quite clever.

Investment-Linked Products, explained using Nasi Lemak

This section explains investment-linked products, or ILPs for short, using the nasi lemak analogy. Yes, that nasi lemak.

Imagine the most basic ILP like a basic pack of nasi lemak. You get coconut rice + sambal. Protection (life insurance) + investment. Basic.

Now imagine the comprehensive ILP like the nasi lemak with lots of extras. You get coconut rice + sambal + the fried chicken, the rendang, the sunny-side up eggs, the sambal tempe, the sambal sotong, whatever. They cost more, but they make your nasi lemak way better.

Applying the same concept here, add-ons to your ILPs – called riders – gives you better protection for an additional cost. Depending on the provider, riders can be any of the following:

  • Medical card
  • Critical illness
  • Personal accident
  • Hospitalisation benefit
  • Waiver benefit
  • Income protection

There are two types of ILPs: conventional and takaful. You can pick either one. Both conventional and takaful ILPs serve the same purposes and objectives – protection + investment plan.

The only difference is Takaful ILPs are Syariah compliant, thus eliminating the elements of Maisir (gambling), Riba’ (interest) and Gharar (uncertainty).

ILP – the investment part

The protection part of ILP is easy to understand. In the most basic ‘nasi lemak’-type of plan, you get life insurance. This type of insurance is particularly important for main breadwinners who have dependents who rely financially on them.

Let’s talk about the investment part of ILPs. How it works is the monthly premium/contribution goes towards an investment fund. The idea is you’ll get your investment money back at the end of the term, while being protected for the whole duration. It’s common for the term to be a few decades long.

About those investment funds. Every Insurance provider/Takaful operator offers different funds. Takaful ILPs will offer Syariah-compliant investment funds. It’s important to know that the funds’ values go up and down like other investments.

The majority of policyholders get their ILPs from an insurance / Takaful agent. Their role, aside from helping you select which Insurance/Takaful is most suitable, is to advise you during the investment fund selection process.

Mark O’Dell mentioned how sometimes people get surprised that the investment fund they selected for their ILP didn’t perform as well as they hoped. That’s because they may be unaware that their fund’s performance can go up or down over the years.

Policyholders should be aware of this fact as the poor performance of your investment fund could affect your fund value in your policy. Other factors that reduce your fund value are:

  • not paying premiums/contributions on time,
  • making partial withdrawals from the fund, and
  • choosing not to increase premiums/contributions when your protection cover has been increased.

The reduction of your fund could lead to your policy/certificate being unsustainable. To maintain your policy’s sustainability, you can either reduce your protection cover or increase your premiums/contributions.

I was told that insurance premiums and Takaful contributions don’t usually drastically increase in price. If it does, the most common reason is due to policyholder/ certificate holder also taking a medical rider with their ILP, therefore the cost of medical rider premiums/contributions increases due to

  1. medical inflation, and
  2. increase in medical claims.

New Development for Investment-Linked Products in 2019: Sustainability report

BNM came up with a new rule that came into effect on 1 July 2019. Basically, insurers are now mandated to give sustainability reports to policyholders/certificate holder.

They need to tell you, at least once a year and through their marketing channels, in plain English (not legalese), how your investments in ILPs are doing, if they are still on track, and what you can do if they’re not.

If you are an ILP policyholder/certificate holder, look out for the information from your Insurance/Takaful providers. It’ll be very useful, something to regularly monitor.

Speaking of monitoring, I asked a burning question of mine –

Why do insurance/Takaful products expire? Are newer products better?

I own an insurance/ Takaful product that is no longer offered by the insurance provider/Takaful operator, so I’ve been very curious about the reason why.

According to Mark O’Dell, new products enter the market because the insurance/Takaful landscape evolves based on consumer demand.

For example, consumers have shown a preference for shorter-term payment period and a higher sum assured policies/certificates, so those are introduced in the market.

This naturally brought a follow-up question: are newer insurance policies/Takaful certificates better, then?

Not necessarily, said Mark. If you’re thinking of terminating your ILP to a newer product, you need to consider:

  • The premium/The Contribution – Your protection begins immediately upon paying your premium, but your investment won’t have time to grow if you terminate it early. Also remember that you may have ‘aged up’ and likely have to pay a higher monthly premium/contribution if you enrol in a new plan.
  • Its contestability period – If you start a new policy/certificate, the contestability period starts all over again. Just so you know, the life insurance company/Takaful operator cannot dispute the validity of a life policy/Takaful certificate after it has been in force for 2 years. If the insurance company/Takaful operator refuses to pay, it must prove that the policy/ certificate was obtained through fraud.
  • The coverage – What you want in the newer products may be covered under your existing policy/ certificate anyway. If not, you can actually contact your insurance company/Takaful operator and request them to make the changes you want, at a lower cost (I didn’t know this was possible, cool to know)

Last words

Thank you LIAM (Life Insurance Association of Malaysia) and MTA (Malaysia Takaful Association) for engaging with Ringgit Oh Ringgit for ILP education.

Just so you know, this article is a purely educational piece – LIAM and MTA don’t sell investment-linked products themselves. The bodies are set up to achieve the following mission and vision:

investment linked product
LIAM’s Mission & Vision
investment linked product
MTA’s Mission & Vision

For more information, please visit the following websites:

LIAM : https://www.liam.org.my

MTA : http://www.malaysiantakaful.com.my/

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