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[VIDEO] A Conversation on Socially Responsible Investing feat. Najmuddin Mohd Lutfi, CEO of BIMB Investment

Let’s talk about SRI, or Socially Responsible Investing, also known as Sustainable Investing, ESG Investing (Environmental, Social and Governance) or otherwise under the umbrella of ethical investing. I like the idea of my money being used for good, even while investing it.

But – how do you invest in ‘good’ companies? How do you even quantify ‘good’? Joining me is Mr Najmuddin Mohd Lutfi, CEO of BIMB Investment Management Berhad. That’s the company behind BEST Invest app, which offers sustainable funds for retail investors (ie you and me) to invest in.

In this video, you’ll find out:

  • The terms SRI and ESG Investing
  • How it is defined, from the financial point of view
  • The usage of data in quantifying ‘good’
  • How it is used to make better (read: more profitable) investments
  • The catch of using this method of investing
  • Plus my commentary on accountability

View the full video below 🙂

Do you factor in ethics while making investment decisions? What investments you *won’t* do because it doesn’t reflect your values? Tell me in the comments section!

Further reading: [SPONSORED] I Tried BEST Invest by BIMB Investment, the ‘First Robo-Intelligence Shariah ESG Online Investment App’

[SPONSORED] I Tried BEST Invest by BIMB Investment, the ‘First Robo-Intelligence Shariah ESG Online Investment App’

“What the heck is robo-intelligence,” I thought to myself when I first heard about Bank Islam Malaysia Berhad (BIMB)’s new fintech product, BEST Invest, “is it the same as robo-advisory?”

“Robo-intelligence is not robo-advisory,” said Amirul Safuan, Head of Marketing & Digital Business Unit at BIMB Investment Management Berhad, in a cheerful yet repetitious tone that implies he had to answer that question hundreds of times.

“It is the use of big data technology, analytics, algorithms to assist on systematic processes of a large quantity of information and data in the decision-making process. It is about the “process”, not “advisory”.

He answered this during an online press event in May 2020, shortly after the app’s official launch. I was pleasantly surprised to be invited, happy that he took (and answered) all my questions, and then went ahead to hire me to write a user review, even after knowing my (transparency-first) writing style. 

To be honest, I am a fan of the keywords BEST Invest are using. Fintech. Big data. Artificial Intelligence. ESG (Environmental, Social and Governance) aka Sustainable Investing. Top it off with Shariah compliance. Awesome, awesome, awesome. The only keywords missing are blockchain and cryptocurrency (jk jk). 

And so, it is my utmost pleasure to test out the BEST Invest app, and present to you a list of its pros and cons. 

best invest bimb review

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