Back in college/uni, I studied communications. That’s how I learned the fundamentals of content creation, ie delivering the message in a way that is suitable for the target audience. Freelance corporate writing work remains my main income channel.
That specialisation got me jobs, but the money only started growing as I learned how to sell myself and my services via digital marketing. Every cent I threw in digital marketing got me at least 10x return on investment. All that effort to self-learn digital marketing is worth it.
This post is a case study on Ringgit Oh Ringgit’s blog digital marketing strategy, including what works and what I still have to improve on. I figure this information might be useful for freelancers and small businesses looking to explore content marketing as your primary digital marketing strategy.
After all, I don’t think you see that many case studies from Malaysia-based content creators.