In November 2018, I attended a digital marketing bootcamp where I learned about the many types of martech tools. For example, chatbots which reply to people who type ‘pm’ in Facebook posts. Platforms connecting companies with influencers. Automated video creation tools. And more – I’m barely scratching the surface here.
Martech is fascinating to me for a few reasons:
It’s quite fun to go to a company’s website/platform and see what kind of martech tools they are implementing. Last time, they used to prioritise collecting emails. Now, I’ve received promotional updates via Facebook Messenger too! (I hate this btw, so invasive, any company that does this will not get my money)
Which martech tools can *I* use for my own websites? I’m constantly trying out new ones, hoping to find the perfect free+good combinations. Many martech services use subscription-based models, and they can get pretty pricey.
Learn about martech. If you’re a business, it’ll help you make/save money. If you’re a consumer, you’ll be more aware and therefore less susceptible to strategies companies use to part you with your money.
I spent RM21,407 in October 2018. It sounds like a lot (it is), but almost three-quarters of that was a gift to my parents. I’m sponsoring their umrah trip.
When I was growing up, I heard how my parents – then newlyweds and financially struggling – saved a portion of their salaries every month. They told me the bottom of their car had a hole in it, and they didn’t even buy a bed until much later and simply slept on a thin mattress on the floor. They saved aggressively so my dad could afford to send his mom, my late grandmother, to hajj.
My parents have already completed the hajj, but they constantly talk about going back to Mecca so sponsoring their trip has always been in my bucket list. In October 2018, I transferred over RM15,580 so both of them could go for their umrah next year, in January 2019, under Tabung Haji. My mom was so touched, she cried. I feel happy knowing that my money can give them this kind of happiness.
What do you save up for your parents? Is there something you know for sure they’ll appreciate?
Confession: My bank account was dangerously low all throughout September 2018, and I almost had to dip into my savings, if not for payments from clients that arrived at the end of the month. If I ration it out properly, it should support me until the end of the year.
Now, what I really want to do with the money is invest it. I want to add more gold to my investment portfolio – the price seems great now. I saw a property in the RM500k range that looks promising as rental unit. I want to take another ASB loan to max it out.
But no action was taken yet. My excuse is that I don’t know when is my next big paycheck, so I should just leave all the money in my bank account ‘just in case’.
Isn’t that a stupid excuse for not investing? Rationally, I know I can just set aside a small amount of money every month – small but regular contributions are better than no contributions – so why do I still have this ‘go big or go home’ mentality? Why do I stop myself from investing when I can’t commit large amounts like RM3k and above in one go?
Does anyone else do this? How do you overcome the mental barrier and force yourself to invest anyway? Got advice for me?