EDIT: Money Stories from Malaysians: Volume 1 is now available at major bookstores throughout Malaysia!
This post for everyone out there who is looking for a personal account of what it’s like to add an extra passive income stream by creating a product to sell. In my case, the product is a book.
I’m taking you behind the scenes, from deciding on the product, to the creation process, to research, to setbacks and the current progress.
Aside from this passive income project, I have other passive income streams too: investments (see sidebar links) and this website (Related: How to Create a Blog that Doesn’t Suck & Generates Income). The passive incomes supplement my active incomes: writing for a living.
Let’s start with..
Deciding on the product
For the longest time, I didn’t know what I wanted to sell.
Back in college/uni, I studied communications. That’s how I learned the fundamentals of content creation, ie delivering the message in a way that is suitable for the target audience. Freelance corporate writing work remains my main income channel.
That specialisation got me jobs, but the money only started growing as I learned how to sell myself and my services via digital marketing. Every cent I threw in digital marketing got me at least 10x return on investment. All that effort to self-learn digital marketing is worth it.
This post is a case study on Ringgit Oh Ringgit’s blog digital marketing strategy, including what works and what I still have to improve on. I figure this information might be useful for freelancers and small businesses looking to explore content marketing as your primary digital marketing strategy.
After all, I don’t think you see that many case studies from Malaysia-based content creators.